Over the Counter (OTC)
OTC categories demand accuracy, traceability, and accountability. TradeSmart brings structure to promotion planning and post-event tracking, ensuring regulatory compliance while improving ROI across markets and seasons.
TradeSmart™
Control Every Trade Promotion, from Forecast to Final ROI
Gain real-time visibility and control with AI-powered trade promotion optimization. Forecast accurately, track in-flight performance, and validate ROI to ensure every promotion delivers measurable, profitable growth.
Trusted by Market-Leading Global Brands
WHAT IS TRADESMART
AI-Native Trade Promotion Management Software Built for Precision and Profitability
TradeSmart unifies planning, forecasting, and performance measurement in one AI-native platform. With intelligent trade promotion optimization, leaders invest smarter, react faster, and drive measurable ROI across every retail channel.
Connected Planning
Predictive Intelligence
Profitable Outcomes
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The Intelligence Powering Every Profitable Promotion
AI-led precision brings clarity, control, and foresight to trade promotion execution—helping commercial, finance, and RGM teams streamline trade promotions planning, forecast with confidence, and prove ROI across every retail channel.
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End-to-End Trade Management
Manage trade promotions within an end-to-end solution that supports planning, execution, and approval workflows for controlled and consistent governance.
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Scenario-Based Promotion Forecasting
Forecast future promotions using scenario planning and what-if analysis to improve accuracy and effectiveness before execution.
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Promotion Volume Intelligence
Apply AI/ML-driven volume decomposition to understand promotional and marketing impact and improve performance optimization.
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Trade Calendar Visibility
Monitor past, present, and future promotions using a centralized trade calendar for complete visibility across promotional activities.
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Flexible Data Integration
Plan and analyze trade promotions using syndicated data, internal data, and retail partner data for more informed decision-making.
Industry Applications of TradeSmart
Every industry manages promotions differently, but all need precision and proof of return. TradeSmart brings intelligent trade promotion optimization that flexes with business pace, improving efficiency, control, and profitability across markets.
Consumer Packaged Goods (CPG)
TradeSmart gives CPG organizations a unified system for trade promotion optimization, connecting budgets, forecasts, and results. It empowers leaders to eliminate inefficiencies, align spend with outcomes, and drive category growth across channels.
Department Stores
Trade promotions across categories, brands, and regions demand coordination. TradeSmart connects teams and vendors on one system, improving trade promotion accuracy, sell-through, and overall profitability.
How it works
The Path to Smarter Trade Promotion Execution
Bring clarity, accuracy, and speed to how trade promotions are planned, optimized, and measured, so every investment delivers confident, measurable results.
01
Build
Uncover insights from historical trade promotions to identify what drives ROI. Understand spend patterns, promotion lift, and partner performance to guide smarter future planning.
02
Monitor
Design efficient trade promotions planning with predictive forecasting and scenario testing. Align budgets to expected demand, eliminate inefficiencies, and set measurable performance goals.
03
Deploy
Execute data-backed promotions with full visibility and control. Integrate forecasts, budgets, and results seamlessly to track ROI, validate performance, and scale success across markets.
Proven Impact That Redefines Trade Performance
Data-backed decisions, faster execution, and measurable ROI, TradeSmart turns trade promotion management into a consistent driver of profitable growth.
5-10%
Lift in Gross Margin
20-30%
Improvement in Promo Forecast Accuracy
>60%
More manual attribution savings
RELATED PRODUCTS
Complete Your Trade Performance Ecosystem
Extend TradeSmart™ intelligence across pricing and forecasting to create a unified, data-led system that improves promotional accuracy, spend efficiency, and profitability across markets.
Trusted by Leading Companies
In our clients’ own words
“The Impact Analytics partnership is incredibly key to our future state. We’re looking at 3 years of very exciting growth, and we can't do it without innovation, technology, and data so we're very proud to be partners with Impact Analytics.”
“We chose Impact Analytics because of their proven expertise and comprehensive solutions tailored to modern retail challenges. With their platform, we are confident in our ability to streamline our operations, improve margins, and serve our customers better.”
“We conducted a comprehensive review of marketplace providers. Impact Analytics was the clear choice given their deep experience in fashion retail and their leadership in Agentic AI solutions that address the complex challenges faced by modern retailers.”
It’s Time to Think Differently
Trade promotions don’t have to drain time or margin. When data, forecasting, and execution work in sync, decisions become clearer, performance becomes predictable, and growth becomes the natural outcome of every trade investment. Ready to improve your trade spending?
It’s Time to Think Differently
Trade promotions don’t have to drain time or margin. When data, forecasting, and execution work in sync, decisions become clearer, performance becomes predictable, and growth becomes the natural outcome of every trade investment. Ready to improve your trade spending?
Frequently Asked Questions
How does trade promotion management work?
AI-native TPM plaform forecast promotion impact, track trade spend through calendars and workflows, and simulate scenarios to optimize promotional effectiveness and budgeting decisions.
What is trade promotion management (TPM)?
Trade promotion management is the process of planning, budgeting, executing, and analyzing trade spend across promotions and marketing programs to improve performance visibility and ROI.